Release: CopperEgg Secures $2 Million to Bring Real-time Analytics to the Cloud

RevealCloud High-Frequency Data Sampling Redefines Performance Monitoring Paradigm AUSTIN, Texas, July 12, 2011 – CopperEgg, Corp., the real-time analytics company, today announced $2 million in Series A funding and the launch of RevealCloud™, a SaaS-based performance monitoring solution that helps companies accelerate the delivery of applications and services across public and private clouds. RevealCloud is the latest edition to CopperEgg’s suite of real-time performance monitoring solutions, including RevealStorage™, launched earlier this year to help IT organizations optimize the efficiency of critical datacenter resources. Silverton Partners led the first-round investment in the company, which includes the appointments of Kip McClanahan and Morgan Flager to CopperEgg’s board of directors. The company is led by software industry veteran CEO Scott Johnson, founder of Thomas-Conrad Corporation (acquired by Compaq Computer in 1995) and Surgient Networks (acquired by Quest Software in 2010). According to IDC, spending on public IT cloud services is expected to grow at a compound annual growth rate (CAGR) of 27.6 percent from $21.5 billion in 2010 to $72.9 billion in 2015. As new economics, technologies and consumption models drive the adoption of cloud computing, CopperEgg is addressing one of the biggest challenges IT organizations face in utilizing these services – lack of visibility and control over the infrastructure used to manage them. RevealCloud provides split-second visibility into the operating and performance metrics of cloud instances that support critical application services, enabling customers to accelerate time to market during the development phase, optimize deployments as they learn customer usage patterns, and identify early warning signals of service degradation. “In a world where a few minutes of downtime can translate into millions of dollars in lost revenue, companies can no longer afford to stand by passively, wondering how their applications and services are performing in the cloud until they hear it from a customer,” said Chad Bockius, CEO of Socialware. “RevealCloud provides an invaluable cloud performance monitoring solution for companies who use the cloud to deliver customer facing applications, host their own critical IT services, or need visibility across both environments simultaneously.” RevealCloud – How It Works In contrast with legacy performance monitoring solutions that conduct polling in 1-5 minute intervals, RevealCloud is purpose-built to provide actionable analytics in just seconds, or less. The solution leverages rapid deployment; a highly distributed data collection model; the extreme speed and scalability of a NoSQL schema-free database; and real-time visualization with click-through analytics. Key benefits include: • Installs in seconds – no configuration required; users just copy and paste a single command into their systems • High sampling rate – provides deeper, richer performance detail, resulting in: − Data amplification – detects performance-degrading spikes (CPU and memory utilization, network I/O, storage capacity, CPU wait index, blocked processes) legacy monitoring solutions cannot because they are averaged-out in longer sampling intervals − Alert acceleration – reduces the time between an event occurring and an alert being sent to the IT/DevOps teams − Resource optimization – provides more accurate auditing and accounting of resource utilization related to cloud-vendor SLA's • Supports hybrid cloud environments - including multiple cloud vendors, virtual/physical datacenter resources “The definition of big data revolves around the management and rapid analysis of large volumes of information,” said Scott Johnson, CEO of CopperEgg. “As more companies bet their bottom line on being able to capture, manage and process large data sets faster and cheaper than their competitors, they will need decision support tools that can keep up with the pace. RevealCloud helps companies optimize the health – and revenue potential – of big data resources by providing instantaneous insights into the most critical IT and business performance metrics.” Together, RevealCloud and RevealStorage provide CopperEgg customers end-to-end visibility from the cloud to the datacenter, across virtual and physical IT environments, helping them isolate and solve critical performance problems before they impact application service delivery. “CopperEgg has already proven its value among beta customers for delivering more value for free than other vendors provide for a fee,” said Kip McClanahan with Silverton Partners. “I’m thrilled to be joining the board and working with such a talented team to bring innovative IT management services to market.” RevealCloud standard edition is available for free at http:// app.revealcloud.com/. Advanced features will be available on a tiered-pricing basis for a monthly subscription, with discounts provided for annual commitments. For more information, visit http://copperegg.com.

About Silverton Partners

Silverton Partners is an early stage venture capital firm based in Austin, Texas and was founded by its General Partner, Bill Wood. Bill has been a venture investor for more than 20 years and was a founding general partner of Austin Ventures. Silverton has invested in over 15 Austin-area companies including Crystal Semiconductor, Benchmarq Microelectronics, and Silicon Laboratories, all of which became public companies either through acquisition or public offering.

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